Judging and Awards
$5.8 Million in total marketing value given to 4 winners
- 2 App Winners (1 grand prize = $1.9 Million marketing value and 1 runner up = $1.0 Million marketing value)
- 2 Games Winners (1 grand prize = $1.9 Million marketing value and 1 runner up = $1.0 Million marketing value)
The Application from each Grand Prize Winner will be featured in a Nokia marketing campaign and related marketing materials, during the 2011 calendar year, worth $1.9M. Nokia marketing campaign and related marketing materials include a Nokia press release, premium placement on Ovi Store, placement in Nokia digital and social media efforts, direct consumer messaging via email and/or SMS, and one or more of the following: Point of Sale materials, TV, Print/Newspaper, Cinema, or Outdoor campaign creative. Campaign creative, design and execution is at the sole discretion of Nokia, using approved marketing assets from winners.
The Application from each Grand Prize Runner Up will be featured in a Nokia marketing campaign and related marketing materials, during the 2011 calendar year, worth $1.0M. Nokia marketing campaign and related marketing materials include a Nokia press release, premium placement on Ovi Store, placement in Nokia digital and social media efforts, and direct consumer messaging via email and/or SMS. Campaign creative, design and execution is at the sole discretion of Nokia, using approved marketing assets from winners.
